easyJet Chooses TransPerfect for Pan-European Translation
TransPerfect Selected as Sole Provider of Language Services and Technology to Create and Manage Multilingual Content
LONDON, June 14, 2012 -- TransPerfect, the world’s largest privately held provider of language services and translation-related technologies, today announced a new relationship with easyJet, a leading European airline. The multi-year agreement includes language services as well as TransPerfect’s GlobalLink technology to help broaden easyJet’s customer-facing presence throughout Europe.
easyJet’s strategy involves providing multilingual materials in several categories of content, including website copy, branding and marketing material, and human resources documents. Projects range from language-specific search engine optimisation (SEO) to translation of in-flight magazines to crew proficiency tests.
With deadlines that are frequently tight, easyJet relies on TransPerfect’s GlobalLink technology to streamline the localisation and translation workflow and ensure a unified brand voice in Spanish, Catalan, Czech, Danish, German, Dutch, Greek, French, Italian, English (UK), Hungarian, Polish, Portuguese and Turkish. This ensures that the 55 million passengers who fly easyJet each year across 110+ destinations continue to view easyJet as a service-oriented organisation that cares about customers’ individual needs.
“Our industry moves quickly, so precise and timely communication for all our passengers and team members is essential,” said Peter Duffy, Marketing Director of easyJet. “TransPerfect’s services and technology solutions help us better connect with our European clientele by communicating with them in their preferred languages.”
Liz Elting, co-CEO of TransPerfect, added, “easyJet has grown into one of Europe’s leading airlines by instilling trust in its customer base. We’re glad to be a part of their multilingual strategy, and we’re looking forward to what the future holds for easyJet’s continued global growth.”
easyJet operates Europe's No. 1 air transport network with a leading presence on Europe's top 100 routes and at Europe's 50 largest airports. easyJet flies on more than 600 routes between 131 airports in 29 countries. More than 300 million Europeans live within one hour's drive of an easyJet airport, more than any other airline.
The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats, which means that an easyJet passenger's carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.
With annual revenues of over $300 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in 75 cities on five continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.