Omnichannel Global Retail Solutions
Global Retail Solutions
The world’s most successful retailers know that potential customers can be anywhere. TransPerfect’s omnichannel global retail solutions are designed to help retailers create, execute, and optimize multilingual and multinational strategies for online / mobile, in-store content, and customer support interactions that drive sales, global growth, and customer loyalty.
Global Retail Consultancy
When it comes to creating global communications, outreach, and strategy, what many see as a challenge is second nature for us. Our work puts us in touch with markets and cultures around the world, and we have a two decade track record of success in helping extend brands around the world.
Our vast experience helps retailers of all kinds grow their influence and sales across borders, whether that means helping devise and implement a go-to-market strategy, or whether it means taking an existing framework to the next level. Through our Global Retail Consultancy framework, our omnichannel experts help you to better understand the opportunities available to you and develop a plan of action to take advantage of them.
Establish goals and analyze current processes
Identify opportunities, Define Gaps, Establish General Approach
Refine Plan with Specific Recommendations that Align with Budgets and Objectives
Deploy, Execute, and Track Results
- Brand immersion onboarding
- Global market and consumer research
- Multicultural consulting
- Global market selection, prioritization, and ROI analysis
- Competitive analysis and benchmarking
- Content localization strategy
- Global market-entry guidance
- Vendor evaluation and selection
- Roadmap and tactical plan development
- Functional and technical requirement analysis
- Internationalization and content optimization
- Customer support strategy
Global Brand Management
Your company’s most valuable asset is its brand, and if you’re having success in managing that brand, then that likely means you’ve spent significant time and resources on getting things “just right.” Targeting international markets introduces a significant new set of variables into your global brand management equation—established brands in one market may have little or no brand recognition in another country. Or worse, they may have a negative perception that must be overcome. TransPerfect supports all aspects of your brand development and management efforts—whether you’re looking to launch in a new market or simply grow your presence in an established locale, TransPerfect’s global brand management solutions ensure that your most valuable asset is always protected.
Website / E-Commerce Site Localization
Launch multilingual websites in as little as 30 days with TransPerfect’s GlobalLink OneLink website localization technology. OneLink is a cloud-based solution that requires no back-end integration and virtually no IT involvement and is perfect for retailers looking to create e-commerce or brand websites in multiple languages with minimal effort or project management oversight required.
For organizations that have more localization project management and IT resources involved in the process of creating and maintaining global sites, TransPerfect offers our GlobalLink technology in several flavors: GlobalLink Pro, GlobalLink Enterprise, and GlobalLink Connect. As the world’s most trusted translation management technology, GlobalLink can integrate directly with leading back-end platforms including CMS, e-commerce, DAM, and PIM systems to give you maximum control over how your multilingual content is managed.
While mobile commerce is on the rise in the United States, the popularity of mobile devices as the primary method for internet browsing and shopping is far greater in many other countries. Therefore, as you expand into global markets, it’s important that your online strategy incorporates mobile sites and applications. TransPerfect’s web specialists ensure that your mobile sites render properly in other languages, including the use of responsive design and working within character limitations (which can be a challenge since many languages expand when translated). Some consumers may never even see your primary website—for those consumers that prefer to use mobile devices, TransPerfect can help you reach them.
International Search Engine Optimization / Marketing (ISEO/ISEM)
In order to ensure customers can find your website—either via organic or paid search—it’s vitally important that you select and optimize your site with the proper keywords. When you localize your site into other languages, this process must start all over again—don’t simply translate the site content and allow those translated terms to be your targeted keywords. Adapting, researching, and validating multilingual keywords in each target country or market is important, as is properly choosing your top-level domains, hosting sites, and building relevant inbound links.
TransPerfect’s ISEO and ISEM teams can work either independent of, or in concert with, our web localization teams to ensure that you:
Outbound emails and digital marketing are a key part of driving traffic to your brand sites, e-commerce storefronts, and brick and mortar stores. TransPerfect’s retail solutions group works closely with our marketing and advertising specialists to ensure that locally adapted copy and creative is effective, on-brand, and timely to support your email marketing campaigns. Sometimes your customers come to you; sometimes you have to get in front of your customers. TransPerfect can help you make a great first impression.
Ensure that your social media outreach and engagement efforts are aligned with your marketing and customer support strategy at large. Social media moves quickly, and companies that are ready with responsive and engaged content can ride the wave of this powerful medium. Conversely, organizations that are not well equipped to act and react within social media risk damaging their brands and sales. TransPerfect has a specialized team of global social media consultants and experts that can help you formulate and execute your multilingual social media strategy in multiple areas:
Brick & Mortar
Customers can see, touch, and feel on their own, make buying decisions on the spot, and sense immediately whether any given store is invested in their market.
In addition to communications and materials, the in-store experience is driven by employees, and your ability to train, manage, and ensure standards across all global team members is vitally important to ensuring your brand is represented properly.
TransPerfect offers a full suite of translation, adaptation, and consulting services to ensure that your global network of stores meets the same high standards as those in your home market, and that you are able to offer your customers a tailored, culturally appropriate shopping experience.
Making a sale is always nice, but the world’s most successful retailers build loyal customer bases by being invested in fostering long-term relationships. Part of accomplishing this in international markets depends on providing attentive, responsive, accessible, and effective support in whatever language the customer prefers. TransPerfect offers a multi-tiered model to ensure continuity of customer support, both online and over-the-phone.
Bilingual Customer Service Representatives
TransPerfect maintains a dedicated staffing group with expert recruiters versed in placing rigorously screened bilingual and multilingual customer service representatives in temporary/seasonal, contract, and full-time/permanent roles. Our candidates are tested for linguistic competency, vetted for applicable experience, and fully background checked in accordance with our client standards. TransPerfect also offers YOUR Agent, an industry-first program that offers you the ability to have multilingual customer service agents working on your behalf without investing in additional full-time staff. Learn more about YOUR Agent here.
Remote / Over-the-Phone Interpretation
With industry-leading connect times, an extensive list of supported languages, and a dedicated staff of full-time, US-based interpreters in our state of the art call centers, TransPerfect offers a robust remote/over-the-phone interpretation solution that can serve as the back end for your phone-based support plans. Whether we serve as first-line support or as failover resources when your in-house agents are above capacity, with TransPerfect you can trust that your customers are receiving attentive support at any time and in any language.
For more information on our remote / over-the-phone interpreting services, please click here.
Live Chat Support
Live online chat is an increasingly popular and accepted means of customer service interaction, and TransPerfect has the specialized and instant translation services to facilitate these exchanges in multiple languages. With on-call agents and advanced machine translation technology, TransPerfect allows you to engage with your customers in chat sessions that span languages and continents.
- Over 20 years of experience helping retailers navigate international markets
- Brand immersion consultative approach
- Industry and subject-matter expertise
- Local resources and presence in 30+ countries around the world
- Strategic partnerships throughout the global retail / e-commerce ecosystem
- Data- and experience-driven decision making
- Hands-on consulting, from ideation through execution