Using our internal talent database, we carefully screened and selected study
participants by making sure they had a valid car license and no history of DUIs. This study was primarily run in the US, so when recruiting we had to take into account variables such as language, education, ethnicity, gender, and age balance.
Working closely with our client, we focused not just on recruiting the right participants, but also on managing the whole user study. Our team made sure that there was a continuous flow of participants, ensuring that the study was completed on time and within the original budget.