Multicultural Market Research

Multicultural Market Research

 

THE CHALLENGE

Are you conducting research in the Big 5? Exploring opportunities in African or Scandinavian countries? Adapting an American ad campaign for Japan? Expanding global capabilities can be daunting in and of itself, but in an increasingly integrated world, market research firms must also cope with the added challenges posed by international and multicultural research: Meeting strict deadlines while fulfilling client sample requirements that could be in any and every language.

Operating out of over 90 cities worldwide, TransPerfect has a global footprint that allows us to offer the 24/7 resources of our production centers, as well as a dedicated contact who’s  help make your workflow more efficient by managing projects going into any language.

When tasked with the translation of surveys and other documentation for the multicultural market research industry, TransPerfect recognizes that translating directly from the English source into the target language is not always effective. Instead, we focus on the context. Through the process of localization we adapt the content to meet the linguistic, cultural, and technical requirements of a specific target market. The end result is a more comfortable experience for the user, which in turn, helps our clients attain better results.

Below you will find a list of specialized multicultural market research services hand-tailored to meet the needs of global research providers. They can be used independently or as part of an integrated package to save time and money, and to drive maximum efficiency.

TRANSPERFECT'S SOLUTION

TransPerfect is the ideal choice for market research companies, advertising agencies, and Fortune 500 marketing departments around the world. With a global network of over 4,000 professional linguists and subject area specialists, TransPerfect can handle all of your needs in over 100 languages. Simply put, TransPerfect offers a complete solution. We leverage our knowledge of each client's project requirements to provide the most appropriate services. In doing so, TransPerfect is able to offer real benefits that range from increased cost-efficiency and faster turnarounds to unparalleled client service with improved consistency and quality.

TransPerfect is associated with the following organizations: American Marketing Association, Marketing Research Association, PMRG, and Healthcare Businesswomen's Association.

Research Translation

TransPerfect utilizes a multi-step process with multilingual market research to not simply translate literally, but to craft content that reads like it was originally written in the target language. We employ expert linguists that work with the text to ensure that the intended message, tone, and terminology all remain intact. TransPerfect has the fastest turnaround times in the industry, but when an expedited translation is needed, we can also provide you with informational quality translation of your market research for reference, which do not undergo the same rigorus process.

Interpretation

From focus groups to one-on-one interviews, our expert interpreters can help you communicate with confidence in any situation. Unparalleled expertise distinguishes TransPerfect as the leader in providing the highest-quality interpretation services worldwide. Accurate interpretation requires a high-level of professionalism and split-second judgment about how to convey a person’s words. Our interpreters have documented experience in their areas of specialization, excellent references, and are fully certified.

Transcription

Precision and expertise are the qualities that distinguish TransPerfect's transcription services. Our fast, highly skilled transcriptionists can convert your recordings of focus groups or one-on-one interviews into written formats – on time and on budget – in over 100 languages. Each project is tailored to the client's needs, ranging from a verbatim reproduction of all speech and sounds to a summary of the key points. After a recording is transcribed, it will undergo our ISO 9001 certified quality-controlled process to ensure the job is completed to the client's specifications. The transcribed material can be provided in a variety of mediums, including print and various digital formats.

Phone Interviewing

TransPerfect works with clients to pre-arrange foreign language phone interviewing worldwide. We have the capability to record the interviews, transcribe them, and subsequently translate the conversations into English or any other language requested. We can work directly into your survey software as needed. With a global availability of phone interviewers, we regularly handle phone projects. We also have sophisticated call center technology and a highly skilled staff that enables us to match a qualified, industry-specific interpreter with callers in more than 100 languages, within 30 seconds.

Research Data Entry

If you are hosting an international survey online and need to work from client-approved text in a standard document format, we can work within your survey software to ensure that the individual entering the information is a native speaker of the target language. Entrust TransPerfect with this task to save time and money, and mitigate the risk associated with English-only speakers handling the task.

 

 
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