Website Localization

GlobalLink Helps Dormy Boost Sales and Cut Costs

Website Localization

20%

increase in sales

40%

reduction in translation costs

3

new markets (Norwegian, Danish, and Finnish)

The Challenge

Breaking into New Markets

Need for multilingual e-commerce presence

Lack of in-language shopping experiences

Inefficient translation processes

Dormy, a Swedish golf retailer, aimed to expand its business beyond its home market but faced hurdles in creating localized shopping experiences for customers in Norway, Denmark, and Finland. The absence of an efficient translation system was hindering its ability to provide accurate, engaging content in multiple languages, potentially limiting its growth in these new markets.

The Solution

GlobalLink Technology Integration with inRiver

Implementation of GlobalLink technology

Icon Implementation of GlobalLink technology Icon Seamless integration with inRiver PIM

Strategic marketing in target languages

TransPerfect provided Dormy with a comprehensive solution centered around our proprietary GlobalLink technology. This platform was seamlessly integrated with Dormy's existing inRiver product information management (PIM) system. This enabled efficient management and translation of product content. The solution allowed for the translation of Dormy's website from scratch into Norwegian, Danish, and Finnish. Additionally, Translations.com assisted with strategic marketing efforts in these target languages to maximize the impact of the localized content.

The Results

          20%
          increase in overall sales
    

          40%
          reduction in translation spend
    

Working together, Dormy and Translations.com saw impressive results. The combination of a fully localized website and strategic marketing in target languages led to a substantial 20% increase in overall sales. Simultaneously, the efficiency gained through GlobalLink technology resulted in over 40% savings on translation spend. These outcomes not only validated Dormy's expansion strategy but also provided a strong foundation for future growth in international markets.

What our Clients Say

"Our partnership with Translations.com has been very smooth and efficient. We work closely together to produce inspiring, informative, and correctly translated texts for the different markets that we cover, which is an important cornerstone in Dormy’s future expansion."

– Head of Marketing & Communications