Leading Food & Beverage Company Increases Speed to Market by 40%

A leading food and beverage company faced a complex challenge in managing its global product labeling. Operating across 40 markets, the company needed to ensure that all materials maintained brand consistency while adhering to market-specific regulatory requirements. This task was further complicated by the need to avoid overburdening already stretched internal teams. The company also grappled with the critical issue of version control for product documentation. With multiple markets and frequent updates, maintaining accurate and up-to-date product information became increasingly difficult. Additionally, the company needed a scalable solution to handle fluctuating volumes of content across its global operations, ensuring efficiency without compromising quality or compliance.

In response to these issues, TransPerfect collaborated with all stakeholders to define a clear, comprehensive content approach. This strategy began with an in-country regulatory review for English copy, providing easy-to-understand explanations of the findings.

The translation process was innovatively split into two tracks: one for consumer-facing "romance" copy and another for technical compliance language. This dual approach allowed for both creative adaptation and precise regulatory adherence. A structured artwork review process was also implemented to maintain visual consistency and compliance across all markets.

Central to this solution was the implementation of TransPerfect's collaborative project management system, GlobalLink Portal. This platform facilitated clear communication and provided transparent timelines for every project, ensuring all stakeholders had real-time visibility into the process. The system addressed the version control challenge by providing a centralized repository for all product documentation.