The Challenge

Barbie is the figurehead of Mattel’s largest and most profitable line. For this new campaign, Mattel contacted TransPerfect Studios and asked us to produce a video in Spanish that celebrates the limitless potential of girls everywhere and inspires girls in Latin America to be anything they want to be.


The Solution

After studying the content of the original video in English, our copywriters and video engineers worked together to produce a highly stimulating and motivating video with content that creates an emotional connection with audiences in Latin America.



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