FIGS (French, Italian, German, and Spanish), a common acronym in the localization industry, is used to represent the standard set of languages required for not only European and North American companies, but also global companies. As the planet evolves and new markets emerge, these languages are no longer enough to keep travel businesses expanding on- and offline.
We’re proud to partner with Phocuswright, the leading travel research company, to identify new opportunities and understand the importance of approaching consumers in emerging markets in their own languages. Here are a few interesting facts about the travel and research habits of emerging market travelers.
Click here to download the full report; Emerging Markets in Travel: Localization Strategies in a Global Economy, Phocuswright. Email MITIC@transperfect.com to get in touch with our Travel & Hospitality team.