TransPerfect’s premier annual tech-user conference, GlobalLink NEXT Americas, unfolded in September. This special event experienced a significant shift as it found its home at our headquarters in the vibrant city of New York. Over the course of two packed days, attendees were treated to a rich program encompassing innovation spotlights, enlightening case studies, engaging product workshops, and diverse breakout sessions. In the wake of this inspiring gathering, we are thrilled to share some of the most compelling insights and conversations from a wide array of industries.
Among the numerous thought-provoking topics explored during the event, two pivotal themes emerged: the game-changing potential of generative AI and the essential focus on meeting the needs of multicultural communities.
Generative AI: Fuelling Content Productivity
Generative AI, where to begin… Let’s start off with the idea that when used strategically, it can be a game-changer for content creation. Throughout numerous speaker sessions, breakouts, networking opportunities, and more, we explored how generative AI can boost productivity and streamline content development. For those who missed it, our TPT Digital team hosted an insightful webinar on October 18, offering a deep dive into this ground-breaking technology. Watch it HERE.
Multicultural Communities: A Glimpse into the Future
During the conference, M&T Bank and PNC Bank presented a compelling projection: By 2045, multicultural communities are expected to constitute 55% of the US population. This statistic underscores the necessity for financial institutions to pursue the development of language access programs that cater to the customer journey in various languages. The key takeaway was the importance of adopting an iterative approach when designing, implementing, monitoring, and continuously improving these language-access programs.
Tailored Content for Unique Campaigns
Our clients often seek a bespoke approach to content production. In addition to TPT Digital's consulting and search marketing services, our ContentLabs team specializes in crafting event- or campaign-specific content. The conference showcased examples of content that effectively engage diverse audiences, highlighting the power of personalized messaging.
Seamless Bridging of Global and Local Markets
Global marketing requires a delicate balance between global consistency and local relevance. Our team assists in this endeavour by adapting global master content for local markets and media channels. We work closely with your local teams, creative agencies, media agencies, and more to ensure your message resonates with your target audience.
Security and Efficiency with GlobalLink
For our clients, security and efficiency are paramount. GlobalLink – TransPerfect’s proprietary modular technology underpinning any variety of our client relationships – offers a solution by allowing you to leverage existing tools and language assets, including robust platform integrations and cutting-edge AI-machine translation.
GlobalLink Next provided a platform to explore the transformative potential of generative AI and the necessity of multicultural marketing strategies. The future of marketing lies in harnessing these innovations and crafting content that resonates with diverse audiences. If you missed our conference, don't worry – you can still catch up by exploring the resources shared during the event. If you would like more information, reach out to us today! Join us in shaping the future of marketing.