Corporate Transcription Benefits and Services
The business world produces a huge volume of audio and video content daily in the form of presentations, webinars, proceedings, meetings, interviews, conference calls, and more. Capturing this content in the form of a transcription provides many benefits for a business, its audience, and its employees.
Many companies opt to outsource corporate transcription services instead of using internal resources, especially when the content is specialized, long, or will be translated into other languages. In this blog, we’ll dive into corporate transcription services and their benefits.
What Is Corporate Transcription?
So what exactly do we mean by corporate transcription? Corporate transcription is the process of creating a written form, such as a document, presentation, or PDF, of an audio file. For example, a company may need a written version of a speech, webinar, or conference so that they can share the information with those who weren’t present during the event. This service also includes transcribing multimedia content such as videos and audio files.
Where Do You Use Corporate Transcription Services?
Any industry that produces content can benefit from transcription services, from healthcare to the legal industry. Here are some of the different ways that businesses can use transcription services:
- Events like conferences, seminars, or speeches
- Training sessions
- Market research such as focus group sessions
- Medical or legal proceedings
6 Benefits of Corporate Transcription Services
Here are six benefits of using corporate transcription services.
1. Make Content Consumable and Findable in the Future
If content is transcribed, people can much more easily and quickly review and reference that content. For example, instead of listening to an hour-long webinar, a person can read the transcript or scan it for what they’re interested in. Having a transcript also makes the content more searchable by search engines like Google, so it expands your reach to your audience.
In addition, watching a video with a transcription appearing below it increases understanding since people use two senses, hearing and sight, to digest information rather than just one. And when people are in an environment where they can’t use sound, such as in a noisy place like a train or when their child is napping, people can still consume the information by reading a transcript.
2. Reuse Content for Other Purposes
Companies can reuse content that comes from audio in different ways, such as:
- Present findings from a focus group or research interviews to a product marketing team
- Create marketing content from a webinar, such as blog posts or training material
- Create training materials from a how-to video
By transcribing content, people can reuse the information for other purposes.
3. Make Content Accessible for Those with Disabilities
Companies can make their content accessible to the over 500 million people worldwide who have hearing or visual disabilities by creating transcripts of videos and other audio types. Providing transcripts supports more equity for those with disabilities.
4. Prepare Content for Translation
Translating content enables additional audiences to consume that content, and having a transcription of content is the first step in providing a high-quality translation.
5. Save Your Employees’ Time
Quality transcription takes time; outsourcing business transcriptions is often more efficient and effective because you won’t have to train employees or hire additional staff. In addition, a transcription company can use transcribers who are experts in the subject matter, thereby ensuring accuracy.
While outsourcing transcription is a visible cost, employees doing the work is an invisible cost, as employees could be doing other work that has to be handled internally.
6. Avoid Misunderstandings by Capturing Content Verbatim
Creating a transcript to capture a live event is much more accurate than someone scrambling to take notes. And for those events where every word needs to be captured accurately, like a legal proceeding or an interview, a transcription will be a record of that event, so there’s no misinterpreting and everyone is accountable for what they said.
What Corporate Transcription Services Are Available?
Here at TransPerfect, we provide automated speech recognition (ASR), an automated way to convert audio or video files into text in minutes. ASR uses artificial intelligence (AI) and natural language processing (NLP) to convert speech into text. ASR with advanced AI technology produces a high degree of accuracy, is capable of ingesting terminology to produce more accurate work, and reduces costs to make ongoing, high-volume work affordable.
We provide three ASL service levels:
- Pure ASR
- ASR plus a review by one human editor
- ASR plus a review by two human editors
Corporate transcription services can be used for all kinds of audio content, and many businesses find it beneficial to outsource these services.
In addition to English transcription services, we also provide foreign language transcriptions for both common and unique materials. To learn more about our transcription services and other media solutions, contact one of our corporate media experts.