Popular Canadian Furniture and Home Décor Company Improves Sales with Multilingual Website
NEW YORK, NY, April 19, 2017 – TransPerfect
, the world’s largest privately held provider of language services and translation-related technology solutions, today announced the launch of Urban Barn’s website in French as a complement to their existing English-language e-commerce site at urbanbarn.com
With two new showrooms set to open in Quebec, Urban Barn sought a reliable localization partner with proven experience working in Canadian French and expertise in shortening time to market while controlling quality and costs. After reviewing multiple solutions, Urban Barn chose to purchase and implement TransPerfect’s GlobalLink OneLink proxy-based website localization technology.
“We were very pleased to partner with TransPerfect,” said Nurez Khimji, Chief Financial Officer at Urban Barn. “With new products and content frequently being added to our site, OneLink’s ability to mirror our English-language site without losing dynamism helped us to dramatically increase traffic to our French site.”
OneLink was the preferred solution due to its simple activation and powerful features to monitor new content and automate new translations with virtually no IT involvement.
Prior to launching the website, TransPerfect translated in-store training manuals and marketing collateral to support the retailer’s brick-and-mortar operations.
“Growing businesses recognize the importance of delivering e-commerce websites in multiple languages, and Urban Barn is no exception,” said Liz Elting, Co-CEO of TransPerfect. “We are delighted to partner with this exciting organization to help them achieve their goal of building new relationships with their French-speaking customers."
Co-CEO Phil Shawe added, “With more than 50 stores across Canada, Urban Barn has been expanding aggressively. We’re proud they've selected our GlobalLink technology suite to support the global communications requirements that accompany this level of growth.”
About Urban Barn
Canadian retailer Urban Barn offers well-appointed furniture, home décor, and accessories. With over 50 retail locations across the country, the Vancouver-based company first opened its doors in 1990 and continues to pride itself on offering a successful combination of value, quality, & great design. For further information, please visit www.urbanbarn.com
With annual revenues of more than $540 million, TransPerfect
is the world's largest privately held provider of language services
and technology solutions
. From offices in over 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 4,000 global organizations employ TransPerfect’s GlobalLink®
Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001
and ISO 17100
certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com