Palm Beach County Tourism Site Now Live in Spanish, German, and Portuguese
NEW YORK, NY, February 12, 2019 – TransPerfect, the world’s largest provider of language services and technologies for global business, today announced the debut of Discover The Palm Beaches’ 5,000-page website in Spanish, German, and Portuguese as a complement to their existing English-language site at thepalmbeaches.com.
In 2017, Discover The Palm Beaches, the official tourism marketing organization for Palm Beach County, Florida, welcomed more than 86,000 people from primarily Spanish-speaking countries, 28,000 visitors from Brazil, and more than 30,000 people from Germany. These figures highlight the need for a customized language experience for Spanish-, Portuguese-, and German-speaking visitors, many of whom are highly interested in experiencing the wealth of options Palm Beach County provides as one of the world's premier travel destinations.
To manage its large and complex website, Discover The Palm Beaches turned to TransPerfect’s OneLink, and customized the solution by combining human translation with AI technologies aimed at maximizing the quality, efficiency, and timeliness of publishing global content. OneLink will also simplify the ongoing maintenance of thepalmbeaches.com by automatically detecting changes and routing new content through an AI-enhanced translation workflow.
“In a manner that’s both cost-effective and low maintenance, OneLink has improved our users’ online experience by allowing us to speak to them in their native languages,” said Rich Basen, Senior Vice President of Marketing, Leisure Sales, and Community Engagement at Discover The Palm Beaches.
Phil Shawe, President and CEO of TransPerfect, added, “Having grown up in the Palm Beaches and being a native of the area, I'm especially proud of the work TransPerfect is doing to support Discover The Palm Beaches. We applaud their diligent effort to provide the most inclusive web experience possible for visitors from a diverse range of locales and cultures.”
About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official 501(c)(6) not-for-profit tourism marketing organization that promotes the collection of 39 cities and towns commonly referred to as “The Palm Beaches,” which spans more than 2,300 square miles and 47 miles of pristine, golden beaches from Boca Raton to Jupiter and Tequesta. For more information about The Palm Beaches, visit www.ThePalmBeaches.com and connect on social media via Facebook, Twitter, and Instagram @PalmBeachesFL, YouTube at Discover The Palm Beaches, and the hashtag #ThePalmBeaches.
TransPerfect is the world’s largest provider of language services and technology solutions for global business. From offices in over 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 4,000 global organizations employ TransPerfect’s GlobalLink® Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.