IBM and Apple Seek to Transform Enterprise Mobility Through a New Class of Business Apps; Astoria Mobility Transforms the Production of Quality Documentation Through a New Class of Business Apps
San Francisco, CA, July 23, 2014 - Astoria Software, a division of TransPerfect, today delivered an update to its mobility strategy for enabling clients to provide higher quality documentation for their end-users at lower cost and less complexity. Astoria Software announced this strategy in April 2013 after listening to clients in its target markets and extensive research on a key problem facing companies today: how to use technical documentation to engage more effectively with end-users. The recent announcement of an exclusive partnership between IBM and Apple® “…to transform enterprise mobility through a new class of business apps” underscores the escalating interest organizations have to weave mobility into the fiber of corporate operations and customer engagement.
Mobility Drives Worker Productivity and Customer Satisfaction
IBM and Apple seek to redefine the way people work and thereby unlock tremendous value in the enterprise through mobility. Astoria delivers on the advantages of a mobile enterprise through the development of content management business apps. These apps—Reviewer, Reader, Producer, and Expert—enable iPad® and iPhone® users to engage with content creators more meaningfully while preserving the creators’ needs for security, risk abatement, and ownership of intellectual property. In this way, Astoria enables substantial improvements in worker efficiency because data is available on the devices closest to these users.
Even as mobility drives improved worker productivity, it also drives improved customer satisfaction. Mobile devices create additional touch-points with customers, but “mobility” makes these touch-points bi-directional. Michael Rosinski, President and CEO observed, “Without mobility, customer engagement is a one-way broadcast, so your measure of customer satisfaction is approximate. When you bring mobility to a system like Astoria, the broadcast becomes a conversation; the conversation leads to engagement, and engagement to satisfaction. Astoria Mobility adds an entirely new dimension to the way our customers think about their customers.” This is essentially the same point made by Ginni Rometty, IBM Chairman, President and CEO, when she said recently, “Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions.”
About Astoria Software
Astoria Software is the world’s most successful Enterprise solution for XML Component Content Management and the first to deliver both an Enterprise-wide SaaS/On-Demand and an On-Premise approach to structured content management. Cisco Systems, Teradata, ITT Fluid Technology, Siemens Healthcare, Northrop Grumman, Avaya, Citrix, and other Forbes Global 2000 manufacturers rely on Astoria to meet increasingly competitive demands for product documentation — high volume, accelerated time-to-market, and globalized output. Astoria Component Content Management, whether On-Demand or On-Premise, is an enterprise-wide solution for Translation-Enabled Content Management, reducing documentation costs up to 90 percent, compressing product launch times from months to weeks, and generating productivity and management benefits with its flexible delivery model. Astoria Software, a division of TransPerfect, Inc., is based in San Francisco.