Survey Reveals Top Four Travel Troubles Tourists Face TransPerfect Presents Data and Offers Solutions to Ease Future Travel Plans


Survey Reveals Top Four Travel Troubles Tourists Face TransPerfect Presents Data and Offers Solutions to Ease Future Travel Plans – November 8, 2010

NEW YORK (BUSINESS WIRE) -- TransPerfect, the world's largest privately held provider of language services and translation-related technologies, today announced survey results regarding the top four travel issues that visitors face in foreign countries. The survey indicates that communication barriers are the primary issue for travelers visiting cities abroad. Survey takers detailed the most common problems they face due to language barriers and expressed the need for easy solutions.

According to the survey, the top four problems are: Public transportation -- The number one obstacle while traveling in a foreign-speaking country is navigating the public transportation system. Survey takers noted that maneuvering transit systems is the most difficult issue.

Dining out -- Among the top reasons this was rated number two is ordering food.

Respondents shared that reading menus and communicating with the wait staff can be extremely difficult. Public signage -- Tourists cite not being able to read signs as a big problem when exploring cities in foreign-speaking countries.

Booking hotels online -- Travelers are often frustrated by poorly translated websites, which can lessen their chances of booking vacations.

The TransPerfect survey also focused on which tools, tips, and solutions travelers wish they had while abroad. Responses included: mobile applications, translation dictionaries, access to interpreters and more knowledge of the local language.

"The travel survey results reinforce what we already knew; traveling in a foreign country can be a fun and exciting experience, but that enjoyment is tempered by confusion when travelers encounter text they can't understand," said Liz Elting, co-CEO of TransPerfect. "We help eliminate these obstacles for travel-related businesses with solutions such as GlobalLink, the travel industry's leading software for streamlining the process of website translation.

And for individual travelers, we've released technology such as TransPerfect's TransImage, a free iPhone application that translates images captured with the phone's camera, including street signs and menus." For more information about TransPerfect's language solutions, please visit Download the free TransPerfect iPhone application TransImage at

About TransPerfect
With revenue of over $250 million, TransPerfect is the largest privately held language services provider in the world. From offices in 66 cities on 5 continents, TransPerfect offers a full range of services in over 100 languages to multinationals worldwide. With a global network of over 4,000 linguists and subject-area specialists, TransPerfect is the largest translation company to be fully ISO 9001:2008 and EN 15038:2006 certified. TransPerfect is headquartered in New York and has regional headquarters in London and Hong Kong. For more information, please visit our website at


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