Energy Industry Global Marketing Conference Hosted by Gulf Publishing on August 24


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Energy Industry Global Marketing Conference Hosted by Gulf Publishing on August 24

Balancing Local Marketing Needs with Global Brand Development Focus of Industry Conference

Business Wire - July 14, 2005

Gulf Publishing Company will host "Marketing in the Oilfield: Marketing Globally through Local Markets," a full-day conference on Wednesday, August 24, 2005, at the Hilton Houston Post Oak, in Houston, Texas. Targeted specifically to the needs of the energy industry, this forum will explore best practices from leading companies in their global marketing and business development strategies.

The conference will also feature newly released findings from the 2005 Gulf Research "Global Marketing in Local Markets" industry study. Based on hundreds of interviews with operators throughout the globe, the study examines which oilfield service companies are communicating effectively on a local and global level.

"Top marketing executives and strategists throughout the globe grapple with the best way to position themselves in local markets, while concurrently establishing a global presence," notes Rusty Meador, President and Chief Executive Officer of Gulf Publishing Company. "This conference is gathering some of the top minds in the industry to share strategies for best practices and tactical insights into how to address these needs."

The August 24th Conference will feature presentations by top executives from global corporations including Halliburton, Offshore Logistics and Paradigm, who will address topics ranging from market selection and entry strategy, global advertising practices and integrating regional marketing tactics with a global brand strategy. Discussions will also center on key regions for the oil and gas industry, including both China and Russia.

A panel discussion featuring Business Wire, TransPerfect Translations, and Translators, Inc., will focus on the tactical aspects of overcoming language barriers in global communications. Executive coach Jeremy Solomons will present on the cultural sensitivities of in-person communications.

Information on the "Marketing Globally through Local Markets" conference, including the agenda, and registration information can be found at www.gulfpub.com/events or by calling +1-713-520-4475. This conference is supported by the Houston Chapter of the American Marketing Association, and AMA members receive a special discount.

This conference is generously sponsored by Halliburton, TransPerfect Translations and Translators, Inc., and supported by Business Wire. Gulf Publishing Company, organizers of the event, publishes World Oil and Hydrocarbon Processing, leading technical trade journals for the upstream and downstream petroleum sectors.

 
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