Randall Publishing Launches Truckers News en Español


Randall Publishing Launches Truckers News en Español

CBS Marketwatch - January 6, 2005

Truckers News en Español - the industry's only publication exclusively targeting Hispanic truck drivers - debuts at premier truck stops nationwide this month. The Spanish language publication, which has a circulation of 50,000, provides U.S.-based truck drivers who prefer to read in Spanish with the information all truckers need to excel as professional drivers. According to the Bureau of Labor Statistics, 15 percent of the nation's 3.2 million truck drivers are Hispanic.

"Hispanic truckers are becoming an increasingly large and important part of our industry," says Robert Lake, vice president and group publisher of Randall's Truck Stop Division. "Truckers News en Español recognizes the key role they play and gives industry suppliers a way to reach this critical market segment."

In order to effectively reach the growing Hispanic market, Randall Publishing has chosen global international communications firm, TransPerfect Translations, to adapt and translate Truckers News en Español.

The debut issue primarily features articles translated from Randall Publishing's Truckers News magazine, which is also distributed at the nation's premier truck stops. Original content, specific to the Hispanic market, will be added in subsequent issues. In an effort to understand the unique preferences and needs of the Hispanic trucker, TransPerfect is conducting innovative research in Spanish at truck stops throughout the U.S. and analyzing findings to obtain detailed information about the demographics of this market.

"While Hispanic truckers need the same news, regulatory, safety and equipment information as other drivers, their lifestyle issues and interests are unique," says Linda Longton, Randall vice president of editorial. "Truckers News en Español will address their specific interests in a way no English language publication can."

Like its sister publication Truckers News, Truckers News en Español will be distributed by Randall's TruckStop's Express Division, which hand delivers the publication to the nation's premier truck stops, including Love's, Pilot and Petro locations.

About Randall Publishing

Founded in 1934, Randall Publishing publishes more than 30 magazines, directories, periodicals and websites. Randall operates the Truck Stop Division (Truckers News, Truckers News en Español, TruckStops Express and Motor Media), the Trucking Media Group (Overdrive, Owner-Operator/Company Driver and CCJ magazines), the Construction Media Group (Equipment World, Top Bid and Equipment World Spec Guide), and Modern Woodworking magazine.

About TransPerfect
With revenue of over $250 million, TransPerfect is the largest privately held language services provider in the world. From offices in 66 cities on 5 continents, TransPerfect offers a full range of services in over 100 languages to multinationals worldwide. With a global network of over 4,000 linguists and subject-area specialists, TransPerfect is the largest translation company to be fully ISO 9001:2008 and EN 15038:2006 certified. TransPerfect is headquartered in New York and has regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.

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