Cultural Consulting Services
TransPerfect's cultural consulting services allow you to make informed decisions on all aspects of marketing in diverse cultures.
Our cultural consulting team will review all elements of a campaign. Our team includes both creative and language experts who have over 10 years of experience researching communications materials in global markets. Working as an extension of your own marketing team, our cultural consultants will develop a questionnaire that elicits valid, reliable information about your concept, images, and copy.
For cultural research, it is essential to use reliable local resources who currently reside in the target culture. Our cultural consultants are drawn from a network of over 4,000 professionals worldwide to conduct survey research. Members of our cultural consulting network have been rigorously selected and evaluated to ensure that they are aware of the cultural nuances and preferences of their native country.
Based on thorough analysis of the survey responses, TransPerfect's cultural consultants will create a detailed set of recommendations regarding both design and copy, giving you a solid basis from which to make an informed marketing decision.