Multicultural Branding & Brand Research

Multicultural Branding & Brand Research

Our creative marketing team has done pioneering work in developing questionnaires and surveys and conducting brand research in diverse cultures to test and evaluate branding concepts and marketing strategies. Employing our network of over 4,000 specialists worldwide, we have ready access to test markets in virtually every country.

Our multicultural brand research process has been refined to analyze potential associations of names, words, color schemes and graphic elements in any culture worldwide. TransPerfect's team will provide you with concrete, detailed feedback on your branding efforts, helping you to avoid cultural pitfalls and maximize the impact of your marketing initiatives.

  • Logos
  • Branding Collateral
  • Packaging
  • Web Content
  • Annual Reports
  • Direct Mail