GlobalLink for Marketers
My job is to make sure that my company looks awesome.
All the time.
And that includes our potential customers in other countries.
I focus my energy on being creative
and not so much on understanding technology,
and I’d prefer a solution that doesn’t tie my brain in knots with techie terms and lines of code.
I just need something that works and makes us look good.
When I produce content, I need help creating multilingual versions that are on-brand and aren’t a complete pain.
And when I make updates, which I do a lot,
those changes need to be reflected in all markets as soon as possible. Like, yesterday...
Because I’m setting the table for us to grow sales around the globe.
Which one describes you best?
I have an internal IT and digital group that will help with our digital assets.
Fortunately, they told me we can do whatever we want so long as it integrates with our existing CMS and