Nu Skin Enterprises Engages Translations.com to Localize Communications with Worldwide Distributors


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Nu Skin Enterprises Engages Translations.com to Localize Communications with Worldwide Distributors

New York, January 23, 2012 -- Translations.com, the world’s largest privately held provider of language services and translation-related technologies, today announced that Nu Skin Enterprises, Inc. is using its GlobalLink® Suite to streamline the workflows for translation, review, and approval of its website copy in 20 languages, including Chinese, Finnish, Russian, Spanish, and Czech. A global direct selling company, Nu Skin operates in 52 markets worldwide and has more than 825,000 independent distributors.

Prior to launching Translations.com’s GlobalLink localization management software, Nu Skin relied on a decentralized Web model in which regional sites were managed separately and translations were performed by in-house staff. Nu Skin deployed GlobalLink Project Director, Translation & Review Portal, and TransStudio in 2010, quickly translating a significant store of core content and speeding the process by which new web content could be published across all global markets.

"Our headquarters are in Utah, yet we operate in 52 markets globally," said Dan Chard, president of global sales and operations for Nu Skin. "We wanted to streamline the process for localizing new and dynamic content for all regions, as well as for our distributors. Translations.com fulfills that goal, letting us empower distributors around the world with innovative products and rewarding business opportunities."

GlobalLink’s Project Director module manages Nu Skin’s complex localization requirements for both online and offline content, submitting content for translation in Translations.com’s production centers and then reinserting it into Nu Skin’s system within 24 hours. The company also uses the Translation & Review Portal to eliminate the manual process of distributing, translating, and reviewing documents among stakeholders. Nu Skin’s TransStudio implementation provides a collaborative environment in which Translation Memory files can be accessed quickly and efficiently.

"Nu Skin’s global operations generate more than a billion dollars in revenue each year, and sustaining that level of business activity worldwide requires the company to communicate in a clear, timely, and relevant manner in all of its markets," said Liz Elting, co-CEO of Translations.com. "GlobalLink lets Nu Skin help its worldwide distributors better convey the value of its products to their own customers, regardless of where they live or what languages they speak."

About Nu Skin
Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC science that addresses aging at its source. The company’s anti-aging products feature the new ageLOC suite of products including the ageLOC R2 nutritional supplement, ageLOC Galvanic Spa System and Galvanic Body Spa, as well as the ageLOC Transformation daily skin care system. A global direct selling company, Nu Skin operates in 52 markets worldwide and has more than 825,000 independent distributors. Nu Skin is traded on the New York Stock Exchange under the symbol “NUS.” More information is available at http://www.nuskin.com.

About Translations.com
Translations.com is a leading provider of software, website, and enterprise-wide localization services, as well as localization-related technology products. Translations.com solutions allow customers to conduct business more effectively in international markets. The company has a global presence on five continents and serves a variety of clients with dedicated practice groups for every major industry. Translations.com is part of the TransPerfect family of companies. For more information, please visit www.translations.com.

 
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