Carolina Herrera Launches New Multilingual Website Using TransPerfect's GlobalLink Technology
Renowned Fashion Designer and Retailer Website Now Available in Six New Languages
NEW YORK, NY, November 16, 2016 – TransPerfect, the world’s largest privately held provider of language and technology solutions for global business, today announced the launch of six new language sites for fashion label Carolina Herrera’s website, www.carolinaherrera.com. The addition of Spanish, Simplified Chinese, Korean, Arabic, Japanese, and Portuguese brings the total number of supported languages to seven—with Russian set to be added soon.
Founded by American fashion designer Carolina Herrera, the international fashion house is recognized for her timeless designs. To configure, deploy, and test its multilingual sites, Carolina Herrera’s marketing team selected TransPerfect’s GlobalLink OneLink proxy-based website localization technology. OneLink is an award-winning solution that virtually eliminates manual project management and IT requirements associated with multilingual web content management. It monitors content on the source language site and identifies new and changed language for translation and release.
“Carolina Herrera is a world-renowned and forward-thinking international brand known for its elegant designs and award-winning collections,” commented Liz Elting, Co-CEO at TransPerfect. “We’re extremely proud to play an active role in their international strategy as they continue to grow their global customer base.”
Phil Shawe, Co-CEO at TransPerfect added, “For an organization like Carolina Herrera, their brand is their single most valuable asset. Helping them to extend their reach and their brand globally is a huge responsibility that we take very seriously, and one that we’re grateful to have been entrusted with.”
About Carolina Herrera
Carolina Herrera is an international fashion house recognized for timeless elegance and refinement. Founded in 1981 by Carolina Herrera, the eponymous label produces numerous collections consisting of ready-to-wear and accessories for women, men and children, as well as bridal and fragrances available in 105 countries at 15,000 points of distribution, including over 125 CH Carolina Herrera and three Carolina Herrera New York retail locations. The collections reflect an effortless sophistication inherent in the iconic style of founder Carolina Herrera. Visit carolinaherrera.com, facebook.com/carolinaherrerany and follow @houseofherrera on Instagram for the latest news from inside the house.
With annual revenues of more than $500 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 3,000 global organizations employ TransPerfect’s GlobalLink® Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.