Apartments.com Launches New Spanish-Language Website Apartamentos.com Using Translations.com's GlobalLink Technology
Leading Apartment Listing Website Expands Network to Support Growing Spanish-Speaking Communities in North America
NEW YORK, NY, February 13, 2017 – Translations.com, a division of TransPerfect, the world's largest privately held provider of language services and translation-related technologies, today announced the launch of a new Spanish-language website for Apartments.com. The new website, Apartamentos.com, comes as part of Apartments.com’s initiative to expand their online presence, making them the only exclusively Spanish apartment listing site in the United States.
To create and deploy the Spanish-language website, Apartments.com deployed Translations.com’s GlobalLink technology to streamline the localization process, using an innovative workflow involving machine and human translation. Translations.com’s Brand Captain program was implemented to include the staffing of industry experts responsible solely for brand management in the localization process.
“We’re very proud of our new Spanish-language website, Apartamentos.com, which gives the same immersive experience to Spanish-speaking renters as our industry-leading Apartments.com,” said Fred Saint, President of Apartments.com. “Translations.com’s GlobalLink technology is a quick, efficient, and strategically important solution that allows us to expand our cultural reach and further develop our business.”
“Apartments.com is changing the apartment rental industry for the better by offering cutting-edge solutions for both renters and landlords,” said Phil Shawe, Co-CEO of Translations.com. “We’re thrilled to see that this inclusion extends to Spanish-speaking visitors, and look forward to supporting their multilingual strategy as they enter new markets.”
Co-CEO Liz Elting remarked, “For an industry pioneer like Apartments.com, making sure that web content in other languages is on-message and on-brand is crucial. We’re excited to support their objective of providing visitors with an enhanced in-language website experience to better link renters with residences.”
About CoStar Group, Inc.
CoStar Group, Inc. (NASDAQ: CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. LoopNet is the most heavily trafficked commercial real estate marketplace online with more than 10 million registered members. Apartments.com, ApartmentFinder.com and ApartmentHomeLiving.com form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. Through an exclusive partnership with Move, a subsidiary of News Corporation, Apartments.com is the exclusive provider of apartment community listings across Move's family of websites, which include realtor.com®, doorsteps.com and move.com. CoStar Group's websites attracted an average of nearly 25 million unique monthly visitors in aggregate in the third quarter of 2016. Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe and Canada with a staff of approximately 2,800 worldwide, including the industry's largest professional research organization. For more information, visit www.costargroup.com.
With annual revenues of over $540 million, Translations.com is a leading provider of enterprise localization services and technology solutions. From offices in over 90 cities on six continents, Translations.com offers a full range of services in 170+ languages to clients worldwide. More than 3,000 global organizations employ Translations.com’s GlobalLink® Product Suite to simplify management of multilingual content. Translations.com is part of the TransPerfect family of companies, with global headquarters in New York and regional headquarters in London and Hong Kong. For more information, please visit www.translations.com.