Skift Report - Issue #1 2013

“On-site, it’s important to maintain the in-language theme that you’ve used to attract travelers to your destination. If you’ve gone to great lengths to market to the Chinese traveler, but on-site you haven’t taken into account their preferences for language, food, recreation or amenities, it will be damaging to your brand long-term,” says Dan O’Sullivan, Vice President of Sales for EMEA at TransPerfect, a provider of language and localization services. “The same social media platforms that you’ve used to effectively market can then be used to publicize your shortcomings in the on-site experience.”

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