2016 Global Content Forum

Amsterdam

2017 Global Content Forum Singapore FORM

BEST PRACTICES FOR MULTILINGUAL CONTENT MANAGEMENT
Thursday, 30 June

11:00 – 17:00 Hotel Okura
Ferdinand Bolstraat 333
1072 LH Amsterdam, Netherlands
Hotel Website
Room: Grand Ballroom Schedule
10:30 - 11:00: Registration/Networking
11:00 - 17:00: Panel & Lunch
17:00 - 18:00: Cocktail Reception

POTENTIAL DISCUSSION
TOPICS INCLUDE:
  • Challenges in managing global brands
  • Trends in the global retail landscape
  • Mobile website and mobile app localisation
  • Multi-channel commerce - web/mobile/tablet
  • Managing global shipping and payment concerns
  • International Search Engine Optimization (ISEO)
  • Social media localisation
  • Synching e-commerce and brand websites
  • Global customer support/customer service
  • Using style guides to promote brand coherence
  • What is involved in launching in a new country?
  • The different strategies for website localisation and the benefits and pitfalls of each CMS, database, e-commerce integration
  • The value of content in a new language

The format for the afternoon will allow for networking before and after the discussion as well as questions, answers and idea exchange during the panel itself. The panel will include customised breakout groups for specific practice areas. Further details will be released regarding the speakers and breakout topics nearer the time.

Please email Anna Atkinson
with any questions: aatkinson@transperfect.com
We are pleased to present our 2016 TransPerfect Global Content Forum in Amsterdam. Join us for an engaging panel discussion featuring thought leaders across multiple industries who all share common challenges in creating and deploying multilingual content.

Our contributors will share personal experiences, lessons learned, failures and successes on their road to arriving at their current global content management strategies.

Please fill out the following form to RSVP

Please fill out the following form to RSVP